Ever hit a mental roadblock? Ever find yourself unable to break a cycle when you need to the most? Yeah, me too. We all end up wondering if we’ve exhausted our creative juices and asking ourselves if we’ll ever have another unique and creative idea again. But take heart! There is hope after all for finding new inspiration around the corner.
Promoting your company on social media is super beneficial (more on that later), but social media should not be your marketing plan end all. Launching and maintaining a website can boost your visibility and build a great client foundation. But BEWARE - there are too many undervalued, unloved websites out there! A little love and attention goes a long way to making your site engaging, informative, and even enjoyable to interact with!
The who behind the your company's why is the most powerful aspect of your business. If you are passionate about what you do and why you do it – who it impacts is at the heart of it all. This can be a mindset change, but it will prove pivotal.
At the heart of your company is your mission. The driving force behind your mission is your brand – the unshakable core that is as unchanging as it is reliable. You believe it, you are passionate about it, so what better to represent you to your clients.
It's been a long while since we've posted on the local blog and social networks. We've been incredibly busy over the past year and a half with new clients, business growth, a new Corduroy Beach HQ, and so much more! We are stoked to finally be able to implement a more focused effort to showing off all the cool stuff our clients and partners are up to and what's happening here at Corduroy Beach!
In early 2015, Basket Case had made the decision to relocate their local shop to a more well-trafficked and accessible location in Lynchburg, VA. Cunningham knew that this was the perfect opportunity to update the company’s branding and website.
That may seem like an odd question to ask, right? I mean, doesn’t just having a website automatically help your business grow and boost your company’s image? Nope. Unfortunately, the online world just doesn’t work that way anymore, and it really hasn’t for quite some time.
When was the last time your business or organization updated its marketing collateral? If you have an active marketing department, it’s most likely planned out very well. If you run a small business or the like, it may have been a while since you’ve put the time, energy and money into brin
ging your logos, print materials and online assets current.